Vintage-Inspired Bedroom Collection

An original furniture brand targeted the vintage home niche with a set including a four-poster bed, carved vanity, rattan nightstand, and retro floor mirror. Made from North American ash wood, it uses hand-distressing and glazing to mimic 1960s wear (light scratches, color variations). The four-poster bed (mortise-and-tenon frame, 800kg load) has canopy hooks; the vanity has 3 locked drawers and a foldable magnifying mirror; the rattan nightstand (Indonesian natural rattan) resists moisture.

In-store “1960s vintage bedroom” displays and style consulting helped drive engagement. The set gained 2M+ Xiaohongshu impressions (78% from women aged 28-35); a Shanghai user’s “vintage bedroom check-in spot” post lifted store foot traffic by 30%. Annual sales exceeded 8,000 sets.