Sustainable Wooden Dining Sets

An eco-brand launched FSC-certified reclaimed oak dining sets (1 tree planted per sale). It uses plant-based paint (soy/l 亚麻 oil, formaldehyde-free, biodegradable) and mortise-and-tenon chairs (no metal parts). Marketing includes FSC certificates and a “trade-in” program (10% discount for old furniture, recycled for small decor). A WWF partnership donates ¥50 per set to forest protection.

A Shenzhen family’s “eco-education” post drove 28% more orders; 6,000 sets sold annually, winning “2024 Eco-Furniture Product” award.