Outdoor Patio Furniture for Small Spaces

An outdoor furniture brand targeted urban small-space users with a foldable set (table, chairs, hanging planter, retractable umbrella). The 1.2m table (aluminum frame + waterproof PE rattan, 8kg weight) folds to 0.3㎡; chairs stack (4 chairs <50cm tall); the planter (rust-proof iron) fits 5-10cm railings; the umbrella (UPF50+ fabric) retracts to 1.2m.

Services include “balcony size assessment” (custom proposals) and 15-day free trials. A Beijing user’s “balcony-to-coffee-nook” review was shared by 10+ home accounts, driving 60% of sales in first-tier cities and ¥20M annual revenue.